Encouraging Entrepreneurial Spirit in Generation Z through Digital Marketing (Tiket10.Com) Education and Training

  • Jualiater Simarmata Trisakti Institute of Transportation and Logistics
  • Astri Rumondang B. Trisakti Institute of Transportation and Logistics
  • Dian C. Anggara Trisakti Institute of Transportation and Logistics
  • Gratia Atanka Barus Trisakti Institute of Transportation and Logistics
  • Andre Yosafat Trisakti Institute of Transportation and Logistics
DOI: https://doi.org/10.58230/27454312.602
Keywords: Digital Marketing, Entrepreneurship, Entrepreneurial Intention, Generation Z, Tiket10.com

Abstract

Digital marketing-based entrepreneurship training is an effort to prepare Generation Z to enter the digital business world by utilizing digital Tiket10.Com platforms.  The focus of this training is to teach skills for Generation Z such as online marketing, inventory management, and customer service. Trainees will be guided in understanding digital marketing and effective marketing strategies to increase the visibility of their products. In addition, the training also includes managing transactions safely and efficiently. Tiket10.Com, as a digital marketing company engaged in selling airline tickets, trains, telephone credits, as well as electricity and water payments, will provide deep insight into the industry. This education and training also guide participants to understand consumer behavior and the latest market trends, as well as leverage data to make smart decisions in their business. Through Tiket10.Com training, it is expected that Generation Z will be equipped with the knowledge and skills necessary to succeed in managing their own digital marketing business. This is expected to encourage economic growth in the region and open up new opportunities for independence and career development of Generation Z in the digital era.

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Published
22-03-2024
How to Cite
Simarmata, J., Astri Rumondang B., Dian C. Anggara, Barus, G. A., & Yosafat, A. (2024). Encouraging Entrepreneurial Spirit in Generation Z through Digital Marketing (Tiket10.Com) Education and Training. Didaktika: Jurnal Kependidikan, 13(1), 1285-1298. https://doi.org/10.58230/27454312.602
Issue
Vol. 13 No. 1 (2024): DIDAKTIKA Februari 2024
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Articles

Copyright (c) 2024 Jualiater Simarmata, Astri Rumondang B, Dian C. Anggara, Gratia Atanka Barus, Andre Yosafat

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